Wednesday, February 21, 2007

Chelsea FC on YouTube

Via Reuters : Chelsea have signed a deal to show archive footage and daily news on the popular video-sharing site YouTube, becoming the first Premier League club to do so.

Under the deal, Chelsea will have a branded channel on the site, showing daily updates and other content. It will not show live footage due to restrictions under Premier League rules.

"We are delighted to work with YouTube," Chelsea Chief Executive Peter Kenyon said in a statement on Friday. "Chelsea is the first football club to move into what is clearly one of the fastest growing new media platforms."

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