Rather than inventing semi-plausible spoof Web 2.0 start up company reviews, cramming in all the requisite buzzwords, this year Arrington appears to have gone for a different approach. CNet reports 'TechCrunch: When April's Fool is no joke' regarding the acquisition of FuckedCompany by TechCrunch.
FuckedCompany started in 2000 by Philip 'Pud' Kaplan and gained a following in the wake of the dotcom bubble burst, when disgruntled employees of failing dotcom start ups, and the recently redundant spilled the beans making for juicy reading.
Arrington who currently deposits failed companies he has written about in the TechCrunch 'Deadpool' cites his rationale for the acquisition of 'FC' as "the current trend in blogging, led by Valleywag and others, is to “go negative first, and ask questions later.” That tabloid-style journalism tends to generate a lot of eyeballs and, subsequently, advertiser dollars. This is something we just can’t compete with. By acquiring FC, we can go more negative faster than anyone else out there, when and if we need to.
With the combination of these two companies, we can now effectively cover a startup from the idea stage, through the hype and funding stage, and then cover its inevitable bankruptcy and liquidation as well."
Approximately half the 233 comments on TechCrunch regarding the acquisition believe it to be a joke. Whatever the truth is you have to hand it to Arrington for his ability to continually generate and sustain a high level of interest in his ventures.
Update: Now confirmed as an April Fools joke to draw attention to how ' Techcrunch is the best-known site announcing new "Web 2.0" companies, while FC chronicled the fall of "Web 1.0." The joke being that Web 2.0 is "officially" over.'